Matter & Gretener: Pratteln shopping bridge celebrated
To mark its 30th anniversary, Matter & Gretener gave the rubber-yellow Prattel highway shopping bridge a new visual identity. The designs are inspired by the architecture of this avant-garde structure.
The Zurich agency Matter & Gretener has developed a new communication campaign for Autogrill to mark the 30th anniversary of the Pratteln shopping bridge. It focuses on the unusual architecture of the freeway service station and showcases the avant-garde, trendy building with its yellow plastic elements and eye-catching porthole windows. One poster shows a yellow Christmas tree ball with a porthole to draw attention to the Christmas market taking place there. Another poster shows a yellow Gugelhopf cake tin with the same hole in the middle instead of an ordinary birthday cake. Further measures with the same design are to follow.
Responsible at Autogrill: Daniel Summermatter (Area Manager), Nicole Thurnherr (Marketing Consultant). Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Imer Krasniqi (Graphics), Simone Frei (Consulting), Richterich & Partner (PR).
Responsible at Autogrill: Daniel Summermatter (Area Manager), Nicole Thurnherr (Marketing Consultant). Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Imer Krasniqi (Graphics), Simone Frei (Consulting), Richterich & Partner (PR).
