Matter & Gretener communicates for the Swiss Cup Zurich
Last Sunday, the world’s top artistic gymnasts gathered at the Hallenstadion for the Swiss Cup Zurich to compete against each other in a pairs competition. Matter & Gretener is responsible for the event’s communications.
In addition to countless spotlights, Matter & Gretener's communication measures also put the athletes at the center of attention at this gymnastics event. The agency's visual concept is intended to express the dynamism, aesthetics and precision of the gymnasts and authentically convey the unique ambience in the darkened Hallenstadion, the agency said in a press release. The design concept runs through all touchpoints: From posters to advertisements, brochures, flyers and manuals to signaling, staff clothing, car lettering, nameplates and stationery.
Responsible at the OC Swiss Cup Zurich: Jürg Stahl (Chairman), Kurt Hunziker (General Secretary). Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Julia Batzlen (Graphics), Dominik Imseng (Text), Marcus Gretener, Simone Frei (Consulting). Photography: Christof R. Schmidt.
