Matter & Gretener: Redesign realized for Swiss Cup
The Zurich-based agency Matter & Gretener carried out a complete redesign of the branding and advertising for the international gymnastics event Swiss Cup, which brought together the world’s best gymnasts on November 1, 2009, at the Hallenstadion in Zurich.
The Swiss Cup Zurich is an international artistic gymnastics competition that has been taking place since 1983 and has been held in the Hallenstadion since 2006 as a country-pair competition in the Cup system. According to a statement, it has set itself the goal of achieving the status of an event with national charisma - comparable to Art on Ice, CSI Zurich or the Swiss Indoors. To achieve this goal, the organization was professionalized in 2009 in the area of event and communication. Vision and mission were developed, and the organizing committee around President Jürg Stahl (National Councillor SVP) and Managing Director Adrian Sonderegger commissioned Matter & Gretener to develop a visual concept and a communications presence for the Swiss Cup. These are to do justice to the positioning demands of the event and help to positively revive the somewhat dusty image of the Swiss Gymnastics Association (STV) - after all, the largest polysportive Swiss sports association.
Responsible at the OC Swiss Cup Zurich: Jürg Stahl (Chairman), Adrian Sonderegger (Managing Director). Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Urs Hartmann (Art Direction), Julia Batzlen (Graphics), Dominik Imseng (Text), Marcus Gretener, Nicole Liebermann (Consulting).
