Matter & Gretener: Pushed to the limit for Motorex
Matter & Gretener created a TV commercial for Motorex featuring Swiss Moto2 star Tom Lüthi, in which the five-time Grand Prix winner reflects on what it takes to have a successful race. True to the motto: «If you want to celebrate success, you can’t leave anything to chance.».
The commercial is intended to show that Swiss Moto2 star Tom Lüthi Lüthi is extremely demanding and that a partnership with Motorex is therefore the only option. This is underlined by the slogan at the end of the TV commercial: "Why do you think he swears by us?". The slogan was developed by the Nudge agency for the launch of Motorex's comprehensive new image two years ago.
Tom Lüthi can be seen not only in the TV commercial directed by Serge Hoeltschi, but also in a forthcoming advertisement.
Responsible at Motorex, Langenthal: Manuel Gerber (Head of Marketing). Responsible at Matter & Gretener: Daniel Matter (Creative Direction and Text), Julia Batzlen (Graphics), Marcus Gretener, Nicole Liebermann (Consulting); Director: Serge Hoeltschi; Film production: Condor Films, Zurich.
