Matter & Gretener: Questions about questions for Siemens
As part of its Q&A campaign for Siemens Switzerland, Matter & Gretener has developed two themes designed to highlight Siemens’ current and future contributions to mobility in Switzerland.
Siemens Switzerland is not only one of the largest employers in the industrial sector in this country, writes Matter & Gretener in a press release. With its innovative streetcars and trains, the company also contributes to Switzerland having one of the best public transport systems in the world. To ensure that this remains the case, Siemens also supports young Swiss scientists with its "Generation21" education support program. In this way, new Swiss scientists are always providing intelligent mobility solutions under the Siemens brand, the agency writes.
The two motifs will be used as advertisements, posters, rail posters and eBoards, initially in the greater Zurich area.
Responsible at Siemens Switzerland: Beatrice Müller. Responsible at Matter & Gretener: Daniel Matter (Creative Direction & Text), Julia Batzlen (Graphics), Marcus Gretener, Simone Frei (Consulting). Photography: Roth-Schmid.
