Matter & Gretener promotes the "free vacation republic of Saas-Fee
The «newly founded Alpine state» of Saas-Fee makes it clear that becoming a citizen is worthwhile even in the summer: The new campaign is accompanied by the slogan «Break free from boring summer vacations.».
The latest campaign subject from Matter & Gretener shows a hiker, a mountaineer and a summer skier.summer skier? That's right: "The slopes of the young country are so high up that you can ski there perfectly even in midsummer temperatures," is the motto of the campaign. The motif with the three "sporty state founders" is used on posters, advertisements, streetcar hangers and banners. It also adorns the flyer with the new electronic guest card, which is designed as an identity card for citizens of the "Free Republic of Holidays Saas-Fee".
In addition, Matter & Gretener produced an image brochure that is published in various languages and thus makes the beauty of the Free Republic of Saas-Fee known far beyond the country's borders.
Responsible at the Free Holiday Republic Saas-Fee: Pascal Schär (Head of the Department of Recreation). Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Sara Carla Nenzi (Art Direction), Marco Bienek (Graphics), Marcus Gretener and Simone Frei (Consulting). Photography: Sven Germann and Christof R. Schmidt.
