Matter & Gretener realizes Cinema spots for the Zurich Addiction Prevention Center
To encourage the Swiss public to reflect on their use of addictive substances, Matter & Gretener has developed a series of thought-provoking movie theater commercials.
The Addiction Prevention Office of the City of Zurich wants to encourage the Swiss population to think about how they deal with addictive substances. To this end, the Zurich agency Matter & Gretener, together with the animation specialists from Wicked Pixels, has produced a series of stirring cinema spots. All four do not warn against alcohol, cannabis, pills or shopping excesses. Instead, they are intended to make people think and promote low-risk behavior. The 25-second spots can be seen in all Zurich cinemas until further notice.
