Matter & Gretener takes a stand against piracy

Matter & Gretener has gained a new client with the "Stop Piracy" platform, which was launched last year. The platform is a public-private partnership under the leadership of the Institute of Intellectual Property and ICC Switzerland. Matter & Gretener came out on top in the competitive presentation. The aim of the campaign: to ensure greater knowledge and conscience. After all, it is estimated that counterfeiting damages the Swiss economy to the tune of two billion Swiss francs every year. The campaign will cause a stir at the beginning of 2007.