Match Communications: Mailing realized for EMC
The agency Match Communications created a promotional package for the information technology company EMC that included a leather wallet.
Many IT managers of Swiss SMEs were astonished when they received a genuine leather wallet in the mail last week, informing them about particularly advantageous and SME-tailored IT products and solutions of the information technology company EMC and its partners. In the process, the company's own EMC-branded wallet was designed and filled with typical contents such as business cards or a money note flyer.
The Match Communications agency developed the mailing on behalf of EMC with the aim of communicating the compelling product benefits, creating a positive customer experience as well as product preference.
Responsible at EMC Computer Systems: Markus Malizia. Responsible at Match Communications: Roland Sennhauser, Christian Staub.
