Match Communications: "Longest sofa in the world" drawn

The Zurich agency Match Communications has created a huge billboard for the new Fribourg shopping center "Galerie du Rex" to make the previously unrented retail space disappear. The project was commissioned by representatives of the center's owner, a Credit Suisse real estate fund. The approximately 120-metre-long advertising space was decorated with a long Desede sofa. In collaboration with photographer Arsène Saheurs and his team, 100 Fribourg residents were portrayed in various poses and doing a wide range of activities on the huge piece of furniture. The motif was deliberately chosen to give the room a lively feel.
Responsible at Credit Suisse Real Estate Asset Management: Daniel Hediger. Responsible on agency side: Roland Sennhauser, Christian Staub (Match Communications), Arsène Saheurs (photography), Bomotion (pre-press), Plot Factory (wall construction and printing).