Match Communications launches action guide for Spick
The publishing house Künzler Bachmann commissioned Match Communications with the concept, development and implementation of an action guide. This serves as a supplement for the Swiss school magazine Spick.
The aim of the 54-page magazine supplement is to motivate children and young people with excursion tips to discover and experience new things in nature, the agency said in a statement. Under the slogan "In den Bergen gehts ab" nine practical tips for family excursions were developed and implemented with experience barometers, tricks, texts and instructions for safe behavior in the mountains. The common thread is the "Mission" game, which is designed to motivate young readers to earn an action stamp on the spot. Once the mission has been completed, an action diploma and a competition entry await. In addition to the typical Spick content, readers benefit from discounts for each excursion tip thanks to cooperation with partners.
The action guide is enclosed with the current issue of Spick and is also available free of charge in all larger pools. The total circulation is 100,000 copies.
Responsible at Künzler Bachmann Verlag: Roger Hartmann (Publishing Director Spick), Messeret Fessehaye (Media Consulting Spick). Responsible at Match Communications: Roland Sennhauser, Michaela Döbeli.
