Match Communications invents Summer Trophy
Schweizer Illustrierte is setting its readers on a path to a profitable summer of travel. In collaboration with SBB Rail Away, Ringier is launching the advertising campaign for the 2014 Summer Trophy this week in German-speaking Switzerland.
According to a press release issued by the media company on Wednesday, the Summer Trophy Pass allows you to travel to interesting Swiss destinations for up to 30 percent less, collect points at each destination and win great prizes.
The heart of the summer campaign is a 52-page booklet, which is designed to awaken the desire to travel with 14 day trip destinations worth seeing. The booklet, or rather the Summer Trophy Pass, is featured prominently on the cover of every Swiss magazine this week. Even those who haven't read it yet have Sommertrophy.ch the opportunity to order the Summer Trophy Pass.
Match Communications was responsible for the key visual, creative development of the campaign, adaptation to all media channels, communication at the destinations and accompanying measures for subscribers. The Summer Trophy runs until August 17.
Responsible at Ringier: Thomas Passen (Head of Marketing), Christina Schurter (Manager Subscriber Marketing). Responsible at Match Communications: Christian Staub, Roland Sennhauser, Roman Schneiter.
