Marti & Partner lets Ruckstuhl's scrapping premium speak for itself
Not modern art, but a marketing idea: After Ruckstuhl Garagen caused quite a stir this spring with Switzerland’s first car scrappage incentive, the campaign by the agency Marti & Partner is now entering its second round.
For the sake of the environment, Ruckstuhl is scrapping old vehicles and rewarding their owners with a bonus. To draw the attention of the interested public to the campaign, the advertisers from Zurich Seefeld have made the scrapping bonus visible without further ado. With monumental containers containing real cars waiting to be scrapped.
The idea can be seen in Affoltern, Winterthur, Zurich and Rapperswil. In each case at the Ruckstuhl garages. The campaign will be accompanied by spots on local television and radio, as well as direct marketing measures.
Responsible at Marti & Partner: Peter Marti (Concept), Anita Kittel (Consulting&Media), Mia Marti (Assistance).
The idea can be seen in Affoltern, Winterthur, Zurich and Rapperswil. In each case at the Ruckstuhl garages. The campaign will be accompanied by spots on local television and radio, as well as direct marketing measures.
Responsible at Marti & Partner: Peter Marti (Concept), Anita Kittel (Consulting&Media), Mia Marti (Assistance).
