Markus Gut, CD Publicis
Which Swiss entries are your favorites for the Cannes Lions International Festival of Creativity?
What are your Swiss favorites for the advertising festival in Cannes? Markus Gut: My big favorite for the TV commercials is the film "Together against violence" for the Foundation against Racism and Anti-Semitism. In the Press & Poster category, all the "Flims-Laax-Tibet-Sportplausch-Wider-Snowboard-Fahrschul-Cynar-Anzeigen" ads certainly have a chance. However, the Helvetic Tours, Kuoni and ZVV campaigns from Publicis are my real favorites, and how will Switzerland fare at the Cannes Festival this year?
Good: Two Lions and ten shortlist nominations.
Which spot is your favorite for the Grand Prix?
Good: In a year with the World Cup, "Tournament" has a great chance for Nike von Wieden & Kennedy. This huge film in the belly of a rusty cargo ship with the 24 best footballers in the world certainly has the format for the Grand Prix.
Is the Swiss advertising industry sufficiently present in Cannes?
Good: If we produced more Swiss advertising that won awards at the festival, we would be best represented in Cannes.
Good: Two Lions and ten shortlist nominations.
Which spot is your favorite for the Grand Prix?
Good: In a year with the World Cup, "Tournament" has a great chance for Nike von Wieden & Kennedy. This huge film in the belly of a rusty cargo ship with the 24 best footballers in the world certainly has the format for the Grand Prix.
Is the Swiss advertising industry sufficiently present in Cannes?
Good: If we produced more Swiss advertising that won awards at the festival, we would be best represented in Cannes.
