Marketing Trophy 2006 has been awarded

The Marketing Trophy was awarded at the Swiss Marketing Day 06. Trisa, Buchbinderei Burkhardt and Pat Says Now won gold. For 30 years, the Marketing Trophy has honored market achievements that are exemplary for the Swiss economy. The awards are presented in four categories: Small companies, medium-sized companies with 50 or more employees, large companies with over 300 employees and non-profit organizations. The theme of the conference was provocation in marketing and showed that there is a very fine line between exciting conspicuousness and simple tastelessness. Anyone who wants to engage in provocative marketing is well advised to check whether provocation fits the brand essence or not.
The winners of the Marketing Trophy 2005 in the four categories are:
Large company categoryGold: TRISA AG
- Sonicpower toothbrush
Silver: Migros Cooperative
- Anna's Best goes India
Bronze: Georg Fischer Piping Systems (Switzerland) Ltd - iFit

Medium-sized companiesGold category: Buchbinderei Burkhardt AG
- Bookfactory
Silver: arwa AG
- Repositioning of the brand
Bronze: putzfrauenvermittlung.ch - the name says it all

Small Companies categoryGold: Pat Says Now AG
- Computer mice
Silver: AVO SESSION Basel AG
- Premium Music Festival
Bronze: Bio Plus AG - Genuine Organic Partner Program

Category Non-Profit Organizations (NPOs)Gold: Municipality of Schaan
- Childproof project
Silver: BSZ Foundation, Gasthaus Pluspunkt
Bronze: Lucerne Joinery Association - J75, products that fit