Marketing: These are the print trends for 2018
1. print remains in - especially with the little onesThe latest Children's Media Study 2017 found that 72% of all children between the ages of four and thirteen engage with print products several times a week. This trend is set to continue in 2018 and beyond. After all, the children of today are the adults of tomorrow - and they are used to print products from an early age. But not only magazines, print advertising is also very popular with Germans: one Impact study on advertising media has found that advertising materials such as notepads, sticky notes and calendars are present in almost all households. According to the study, they also achieve a greater reach than other media, as they are actively used and the advertising message can be conveyed over the long term. Marketing managers should therefore continue to rely on print products to reach their target group in 2018. 2. individualization is a top priorityIndividualization was one of the major trends last year and will remain so this year. According to Forbes "Individualized Marketing" According to the study, 70 percent of marketing decision-makers now rely on individualized marketing communication tools. According to the study, 72% of companies have already achieved initial success with individualized marketing in terms of customer loyalty and brand perception. Individualized marketing, for example through flyers in small print runs for specific target groups or personalized promotional gifts, are also more popular with customers than other advertising measures: According to a study by KPMG more than half of those surveyed find individualized products more interesting than mass-produced products. Marketing managers can also take advantage of this.
3. king football rules the summerThis summer, King Football rules the world again: the men's World Cup begins in Russia. A celebration not only for sports enthusiasts. Marketing managers can also look forward to it, as it offers many opportunities to win over customers and partners. For example with a Prediction game calendar with a corporate look. Partners, employees and customers are delighted. A positive side effect for the company: The marketing message remains present for the entire duration of the World Cup. Accessories for World Cup parties such as branded clapperboards or paper cups to take to public viewing areas are suitable for corporate communication around the World Cup.4. long-term advertising impactA Study on promotional items shows that advertising materials such as sticky notes or flyers are extremely effective: Recipients can remember the messages much better than with other forms of advertising. While almost two thirds of recipients of promotional items can remember the name of the advertising company, this is only just under a third of recipients of radio, TV or online advertising. In addition, promotional items are usually in a person's possession for a longer period of time, meaning that the message is conveyed continuously over a longer period of time each time the item is used. Recipients also feel that they are receiving a gift with physical promotional items and this good feeling has a positive effect on customer loyalty. So for marketing managers in the new year: give customers gifts and increase marketing efficiency at the same time.5. quality convincesOne thing remains the same in 2018: the higher the quality of advertising materials and gifts, the more convincing they are. According to a recent Study by the German Association of the Promotional Products Industry promotional items are only used by potential customers if they are of value to the recipient and the quality is convincing. This is achieved, for example, by paper finishes such as Cellophane wrapping for calendars or elegant ribbons and colored edges for notebooks. The use of high-quality paper types and an unusual design also enhance the effect.
3. king football rules the summerThis summer, King Football rules the world again: the men's World Cup begins in Russia. A celebration not only for sports enthusiasts. Marketing managers can also look forward to it, as it offers many opportunities to win over customers and partners. For example with a Prediction game calendar with a corporate look. Partners, employees and customers are delighted. A positive side effect for the company: The marketing message remains present for the entire duration of the World Cup. Accessories for World Cup parties such as branded clapperboards or paper cups to take to public viewing areas are suitable for corporate communication around the World Cup.4. long-term advertising impactA Study on promotional items shows that advertising materials such as sticky notes or flyers are extremely effective: Recipients can remember the messages much better than with other forms of advertising. While almost two thirds of recipients of promotional items can remember the name of the advertising company, this is only just under a third of recipients of radio, TV or online advertising. In addition, promotional items are usually in a person's possession for a longer period of time, meaning that the message is conveyed continuously over a longer period of time each time the item is used. Recipients also feel that they are receiving a gift with physical promotional items and this good feeling has a positive effect on customer loyalty. So for marketing managers in the new year: give customers gifts and increase marketing efficiency at the same time.5. quality convincesOne thing remains the same in 2018: the higher the quality of advertising materials and gifts, the more convincing they are. According to a recent Study by the German Association of the Promotional Products Industry promotional items are only used by potential customers if they are of value to the recipient and the quality is convincing. This is achieved, for example, by paper finishes such as Cellophane wrapping for calendars or elegant ribbons and colored edges for notebooks. The use of high-quality paper types and an unusual design also enhance the effect.
