Marketing 4.0

The central sentence of the book comes at the very end: "Brands can no longer do otherwise: they must connect with consumers via social media." The well-known marketing specialist Philip Kotler and his co-authors draw the outlines of marketing in the age of digital media in this relatively slim book, which provides a clearly structured and user-friendly orientation on the topic of Marketing 4.0. Marketing guides such as this one are generally made particularly handy by illustrative examples. Unfortunately, due to the American origin of the book, a number of examples refer to companies that are hardly known in this country; conversely, examples from the European region are missing.This is the only minor drawback of a book that is otherwise recommendable for marketers, finds getAbstract.getAbstract rating: 7Implementability: 8Innovation level: 7Style: 7

Publisher: Campus VerlagYear of publication: 2017Pages: 215ISBN: 9783593507637