"Marketeer of the Year" awarded for the second time in 2019
The "Marketeer of the Year Award" is dedicated to personalities who have the courage to implement unique ideas with their companies. People who also move outside their comfort zone. It honors individuals whose visions and decisions give rise to something new and create clear added value for their teams, their company, their customers and for consumers, clearly distinguishing the "Marketeer of the Year Award" from other Swiss marketing awards, which honor projects or companies.Carl Elsener, CEO Victorinox and "Marketeer of the Year 2018", comments as follows: "The award shows us that we have done a lot of things right in terms of communication and spurs on the large Victorinox family to continue to carry Swiss values out into the world with great passion. "The jury, a renowned panel of experts with representatives from the agency, media, trade association, company and scientific sectors, determines the award winner in a multi-stage review and decision-making process. The jury is composed as follows:Dr. Matthias Ackeret, publisher and journalistChristian Baertschi, CEO/Partner Serviceplan Group SwitzerlandNadine Borter, Owner Contexta AG, BernProf. Martina Dalla Vecchia, FHNWDr. Peter Felser, Owner Felser Brand LeadershipRoger Harlacher, President SWA, CEO Zweifel Pomy-Chips AGProf. Dr. Sven Reinecke, Director of the Institute of Marketing, University of St. Gallen (HSG)Marie-Francis Harlacher, President SWA, CEO Zweifel Pomy-Chips AGProf. Gallen (HSG)Marie-Françoise Ruesch, Head of Marketing Communications, Admeira AGUwe Tännler, President Swiss Marketing Forum, President European Marketing (EMC)Barbara Wieser, Owner/Managing Director Digital Heads GmbHStefan Barmettler, Editor-in-Chief HandelszeitungThe "Marketeer of the Year Award" will be presented at a festive gala dinner on February 26, 2019 at the Razzia restaurant in Zurich. The evening will be hosted by Christa Rigozzi and accompanied by entertaining guest speakers. Further information is available here.
