Brand poster: Over 100 new Swiss brands
The 2nd edition of the brand poster shows the changing Swiss brand landscape. The map now includes over 430 Swiss brands.
In the first year since its launch in June 2009, a lot has changed on the map of Swiss trademarks. Over 100 new brands and numerous changes can be found on the second edition of the complete overview of all relevant brands of Swiss origin, once again demonstrating the relevance of such a reference work.
Since its first publication, Markenplakat.ch has been running smoothly. The overview prompted numerous brands not yet listed to contact the initiators Evoq, HTP St.Gallen and Update. The great response led to the inclusion of a total of 126 new brands, which means that the map now contains over 430 Swiss brands, according to a Markenplakat press release. Names such as Sarasin, Merkur, LeShop.ch, Tamedia and Le Gruyere can now also be discovered on the brand landscape.
In contrast to the first edition, the additional information about all the Swiss brands depicted can now no longer be found on the posters, but in the interactive online version on the website. The website was redeveloped in collaboration with Update and now offers the opportunity to move around the virtual landscape in the same way as you would on Google Maps. A range of additional information about all the brands shown, such as ownership, daily brand news or slogans in cooperation with slogans.de, can now be called up or researched using search and filter functions.
The 2nd edition of the Swiss brand poster was published on May 27, 2010 on the occasion of the Swiss Brand Congress "Tag der Marke" in Bern and can now be ordered via the website.
Since its first publication, Markenplakat.ch has been running smoothly. The overview prompted numerous brands not yet listed to contact the initiators Evoq, HTP St.Gallen and Update. The great response led to the inclusion of a total of 126 new brands, which means that the map now contains over 430 Swiss brands, according to a Markenplakat press release. Names such as Sarasin, Merkur, LeShop.ch, Tamedia and Le Gruyere can now also be discovered on the brand landscape.
In contrast to the first edition, the additional information about all the Swiss brands depicted can now no longer be found on the posters, but in the interactive online version on the website. The website was redeveloped in collaboration with Update and now offers the opportunity to move around the virtual landscape in the same way as you would on Google Maps. A range of additional information about all the brands shown, such as ownership, daily brand news or slogans in cooperation with slogans.de, can now be called up or researched using search and filter functions.
The 2nd edition of the Swiss brand poster was published on May 27, 2010 on the occasion of the Swiss Brand Congress "Tag der Marke" in Bern and can now be ordered via the website.
