Brand Barometer 2010 launched
The Swiss Brand Poster has introduced the brand barometer as a new product. It shows when the most important Swiss brands were created, which sectors are important for branded goods and in which language they communicate.
According to the initiators, the barometer shows the long history of many brands. On the other hand, it is astonishing how many brands still use English slogans to communicate today, even though many studies have now proven that they are not well understood. The ownership structure also provides information. It is often said that many traditional Swiss brands are sold abroad, Adrian Schaffner, co-initiator and Managing Director of Evoq Communications, told Werbewoche. The brand barometer now provides an instrument to check this: > To the brand barometer.
The Brand Barometer is an evaluation of the Swiss Brand Poster. It is published by Evoq in cooperation with HTP St. Gallen, a spin-off of the University of St. Gallen, and Update. With around 430 brands currently covered, it provides an overview of the Swiss brand landscape.
The Brand Barometer is an evaluation of the Swiss Brand Poster. It is published by Evoq in cooperation with HTP St. Gallen, a spin-off of the University of St. Gallen, and Update. With around 430 brands currently covered, it provides an overview of the Swiss brand landscape.
