Men jostle for position alongside the FCZ women
A Successful PR Campaign: The response to a call from the FCZ women’s team—who were looking for male escorts to walk with them onto the field for next Wednesday’s Champions League match—has far exceeded expectations. As a result, the registration process was closed early.
Michael Benz from the advertising agency responsible had expected "several dozen" candidates, as he told SDA on Tuesday (Werbewoche.ch reported). On the very first day, it became clear that this estimate was far too modest: 600 applications were received within hours. And the rush continued: On Thursday, the FCZ women's media office announced that more than 1500 applications had been received within 48 hours. The search will therefore be discontinued. Originally, those interested could have applied until Sunday.
Which eleven men will ultimately be allowed to walk into the Letzigrund Stadium holding the players' hands will probably be decided by lot, as FCZ women's managing director Marion Daube said on Thursday when asked. The plan had actually been to have the players selected as a jury. But that is probably impossible until Monday. Those selected will be informed on Monday. However, no one will go away empty-handed: everyone who registers will automatically receive a voucher for two free tickets.
First leg won 5:2
The FCZ women were "completely surprised" by the onslaught. It remains to be seen whether the campaign will be repeated. If the Zurich women were to progress, it would not be out of the question to give other applicants the chance to be escorts. According to Daube, the FCZ women won the first leg of the UEFA Women's Champions League final against ZNK Osijek 5:2 on Wednesday evening in Croatia. The home game for the Zurich women will take place next Wednesday at the Letzigrund in Zurich. (SDA)
