Manifesto of brand criticism
Anyone who pays a virtual visit to the Canadian anti-marketing organization Adbusters these days will first be redirected to the protest site «Boycott Megabrand USA.».
Anyone paying a virtual visit to the Canadian anti-marketing organization Adbusters these days will first be redirected to the protest site "Boycott Megabrand USA".Anyone paying a virtual visit to the Canadian anti-marketing organization Adbusters these days will first be redirected to the protest site "Boycott Megabrand USA". Anti-war protesters and other capitalism and consumer skeptics can sign an electronic petition there, but at the same time learn the basic concepts of today's unexpectedly hip "culture jamming".
Arguments for activists
Adbusters founder Kalle Lasn explained its motivation and methods three years ago - in a witty, sometimes angry treatise that did not find a German publisher at the time. In view of the current anti-Americanism, this could now change. Until then, you will have to go back to the original to learn that and how the USA has mutated "from a political entity to a multi-billion dollar brand". And how you can use pure consumer power to help steer seemingly uninfluenceable developments - if you want to.
> Culture Jam. The Uncooling of America™ by Kalle Lasn. Harper Collins, New York 2000. 251 pages, Fr. 29.80.
(oc)
Arguments for activists
Adbusters founder Kalle Lasn explained its motivation and methods three years ago - in a witty, sometimes angry treatise that did not find a German publisher at the time. In view of the current anti-Americanism, this could now change. Until then, you will have to go back to the original to learn that and how the USA has mutated "from a political entity to a multi-billion dollar brand". And how you can use pure consumer power to help steer seemingly uninfluenceable developments - if you want to.
> Culture Jam. The Uncooling of America™ by Kalle Lasn. Harper Collins, New York 2000. 251 pages, Fr. 29.80.
(oc)
