Manfred Strobl becomes the new head of OMD Switzerland

Manfred Strobl has been Executive Managing Director of Optimedia Frankfurt within the VivaKi Group (Publicis) since 2005. Since then, the business economist has worked for HP, Nestlé, Richemont, Kao Brands, Entega, Fidelity and other clients. Strobl began his professional career in 1986 in research and internal consulting, including at Roland Berger and Philip Morris in Munich. He was later responsible for marketing services at the Lancaster Group, where he also set up media planning for the premium cosmetics segment in the mid-1990s. This was followed by the establishment of his own sales office in Frankfurt for the Milchstrasse publishing group.
Manfred Strobl graduated with an MBA and MBI in the Netherlands and the USA in 2000. During this time, he was also involved in an Internet start-up in France and worked on Internet-specific projects at Dell (Texas). He then worked for around four years as a marketing team leader in the pharmaceutical industry (Eli Lilly).