Malstube advertises Hostpoint with a reverse diet

The Internet service provider Hostpoint now offers its customers a full 10 gigabytes of storage space—that’s 20 times more than before. The advertising agency Malstube is presenting this increase in storage space as a “reverse diet.”.

storage space - that's 20 times more than before. The advertising agency Malstube presents the increase in storage space as a reverse diet. The slogan "Unbeatable: the new Hostpoint diet" is emblazoned over a hamburger bursting with onions and cheese. Other subjects, all of which were placed in full-page ads in the trade press, show kebabs, banana splits, pizza, French fries and Black Forest cake, making it clear that Hostpoint's storage space slimming diet is now over for good.

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