Maison Standard: Dampfzentrale
Maison Standard was entrusted by the new artistic direction of the Dampfzentrale Bern with the task of realizing the new appearance with all communication measures.
With Maison Standard as a partner, Dampfzentrale Bern is breaking new ground in terms of communication, as detailed in a press release. Since this summer, the focus has been on digital media complemented by a pointed local appearance. The new visual identity of Dampfzentrale Bern is characterized by a strong font. The newly designed corporate typeface is intended to ensure consistency and create a dynamic bracket over all measures. The proximity to the location, to the Aare and to Bern is made tangible by the Aare blue that runs through all communication measures.
To communicate the emotions of the three dynamic disciplines of contemporary dance, performance and new music, Maison Standard has opted for the moving image. Abstract loops convey moods that are disseminated digitally with videos and thus make the Dampfzentrale appealing to an international audience.
For the regional presence, print measures are used in addition to digital advertising, while the visual language is retained by deriving video stills from the digital communication.
The result is a forward-looking appearance of a committed cultural institution that is also boldly breaking new ground in communication.
Maison Standard is responsible for the following measures: communication concept, visual appearance (logo, stationary, on-site measures), website, monthly and festival videos, monthly and festival programs as well as e-boards and online ads.
