May best month so far
Advertising Expenditures According to Media Focus, gross advertising expenditures in Switzerland in May declined by 2.8 percent compared with the same period last year.
According to Media Focus, gross advertising expenditure in Switzerland fell by 2.8% in May compared to the same period last year, the smallest loss so far this year after a comparatively small decline of 2.9% in April. Across all five months, the decline amounted to 4.4 percent. In May, television (6.1 %), radio (2.8 %) and cinema (25.2 %) recorded gains. The latter two are up significantly so far, while TV posted a larger profit for the first time and still generated 2.1 % less overall than in the previous year. Trade journals (-11.8 %), posters (minus 7.9 %) and daily newspapers (minus 5.0 %) had a poor May. Consumer magazines also lost 1.7 %. Internet advertising reported the highest result of the year at CHF 998,000.
