Madagascar 3: Giraffe Melman grants access to parking garages
To coincide with the theatrical release of *Madagascar 3*, Kinetic—the out-of-home specialist for Mediacom and other media agencies—has planned a sensational campaign. The campaign was commissioned by the client, Universal Pictures International Switzerland.
In addition to posters and ePanels in train stations, a special ambient media campaign is being used: the parking barriers in several high-traffic parking garages in German- and French-speaking Switzerland are being effectively redesigned. The long neck of the hypochondriac giraffe Melman now allows surprised drivers to enter the parking garage.
Responsible at Universal Pictures International Switzerland: Aline Kuhn (Media/Marketing Planning). Responsible at Kinetic: Anita Brasi (Account Manager). Responsible at Mediacom: Alexandra Jagnow (media planner), Swiss marketer for parking barriers: Michel Murer (M-Concept, Nyon).
