Does not make you ill

Health insurance company Futurecom has designed the visual identity for the Internet for the newly formed ÖKK.

 
Health insurance company Futurecom has designed the visual identity for the Internet for the newly formed ÖKK. 
ÖKK has been presenting itself with a new image since January 7. Futurecom interactive developed the visual identity for the Internet. The redesign was carried out as part of the overall relaunch under the leadership of the Y&R Group. From the logo to the customer magazine to the website, everything at ÖKK now bears the same signature, with Futurecom designing the website in collaboration with the corporate identity developed in parallel by Advico Young & Rubicam. The website speaks a refreshing language in which imagery and information density are balanced and visitors can quickly find their way around. Because: ÖKK promises in its campaign to be a health insurance company that "doesn't make its customers ill".
This principle was also applied to technical matters: With ContentXXL, a business content management system was found that allows ÖKK to maintain the website independently.

Andreas Panzeri

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