Lucerne Marketing Manager HF now on the Swiss education map
The KV Luzern Vocational Academy recently received federal accreditation for its three-year program, «Certified Marketing Manager (HF).» With this pilot program, which ran from January 2015 to December 2017, the school achieved its goal of federal recognition on the first try.
Universities of Applied Sciences (UAS) - not to be confused with universities of applied sciences (see also questions/answers at the end of the media text) - are the flagships of higher vocational education and training in Switzerland. Education market studies and, in particular, feedback from the labor market show that universities of applied sciences are gaining in popularity, as theoretical knowledge and practical skills are continuously combined in a university of applied sciences. In short: HF and FH are equivalent, but different.
The part-time diploma course in "Marketing Manager HF" at the KV Lucerne University of Cooperative Education is the highest generalist training course for practical marketers in accordance with the Swiss Federal Vocational Training Act. It is highly regarded in business and administration and is equivalent to a Bachelor's degree in higher education. The course is aimed at professionals with practical experience in all sectors who aspire to a management position in marketing, sales or communication or who want to hold their own in these fields. There are opportunities to continue on to further courses such as a postgraduate degree (NDS) at the KV Luzern Berufsakademie or Bachelor and MAS at the Lucerne University of Applied Sciences and Arts or the Zurich School of Business.
The course lasts six semesters and comprises around 1,100 lessons in management subjects, with marketing, sales and PR taking up around 40 percent of the teaching and learning time. This is supplemented by business English, which students complete with the prestigious Cambridge BEC Vantage or Higher certificate. Milestones are set with seminars and study trips, including the KV Luzern Berufsakademie's innovative seminar "Business simulation combined with media training".
