Lucerne Tourism: So far away and yet so close
Lucerne Tourism has launched a new branding campaign. The campaign promotes the Lucerne-Lake Lucerne region as a destination that sparks wanderlust. The campaign was conceived and executed by the Lucerne-based agency Schmid Riedmann & Partner.
As part of the campaign, around 43 advertisements with ten different subjects will be placed in magazines in German-speaking and French-speaking Switzerland between April 21 and May 2. "We want to show with the various subjects from the region that we can fulfill many vacation wishes that can be found very close by," says Tourism Director Marcel Perren. Behind La Scala in Milan is the concert hall of the KKL Lucerne, Lago di Garda turns out to be the Weggis/Vitznau/Rigi vacation region and the three islands surrounded by turquoise water are not in the Maldives, but the Lorelei bathing islands in Lake Uri. The destinations behind the supposed wanderlust destinations can be seen on the online portal. You can also take part in an online competition.
