Lürzer's archive launches app
The advertising magazine Lürzer's Archiv has just launched the world's first advertising archive as an app. The best of advertising is now also available in the App Store.
According to the press release, the app is the mobile extension of the Lürzer's Archiv online service and enables users to access 160 issues of bundled creative output anytime and anywhere. With more than 50,000 outstanding print ads and over 8,000 full-screen TV commercials in HD quality, organized according to the Lürzer's Archive categories, 25 years are available for research or inspiration.
The new search function quickly delivers the desired content, which can also be used offline in the best quality, according to the press release. With the "my Archive" function, users can also put together their own personal archive of favorite campaigns. Special tutorials help with this and ensure user-friendliness.
The app is free of charge. After downloading, a complete issue of the magazine is available as a trial version. The entire online archive can be ordered annually or every two months as an extended online subscription. It can be accessed not only from an iPhone, but also from a computer and the soon-to-be-released iPad app. A complete issue of the magazine is available as a trial version as a welcome gift.
The Lürzer's Archive iPhone app is available in the App Store or via Luerzersarchive.com.
