Lucerne Festival: Ruf Lanz has struck the right note
Ruf Lanz has signed Lucerne Festival as a client and is now jointly responsible for promoting the festival.
At the Lucerne Festival, important performers from all over the world come together year after year to celebrate a festival of music: famous orchestras, legendary conductors, virtuoso soloists. The Ruf Lanz agency is now also jointly responsible for promoting the festival. According to Theresa Hoepker, Commercial Director at Lucerne Festival, "Ruf Lanz convinced with a two-stage strategy and creative presentation." The first results will be on display in the fall.
