LSA with new live talk "Luxury E-Commerce
The talk shows how the traditional Bucherer brand creates a holistic luxury experience online and what factors led to its success.
For a long time, the luxury goods industry did without online sales and relied primarily on the physical distribution network. Now Bucherer is showing in exemplary fashion how e-commerce can also function successfully in this industry. Maximilian Vietmeier (Bucherer), Marco Becker (Merkle) and Duarte Neves (Merkle) talk to Christof Zogg about the factors that led to success, the logistical challenges of an omnichannel strategy and many other aspects of e-commerce. The conversation will take place in English.
The talk will take place on Wednesday, June 28, 2023 at 11:30 a.m. online takes place, no registration is necessary.
