ICLP loyalty programs win Freddie Awards
The 18th annual Freddie Awards, which recognize the best customer loyalty programs in the travel industry, were presented in Los Angeles on Thursday.
The Freddie Awards, an award for the best customer loyalty programs in the travel industry, were presented for the 18th time in Los Angeles on Thursday. SN Brussels Airlines Privilege and TAP Portugal Victoria each won three awards. Both airlines are managed by ICLP, an agency specializing in loyalty marketing, which is now based in Zurich. Victoria, TAP Portugal's program, won "Best Customer Communication", "Best Miles Redemption Reward" and the coveted "Program of the Year" award. Privilege, the SN Brussels Airlines program, won "Best Customer Service", "Best Co-Brand Credit Card" and, new this year, "Best Mileage Redemption Reward", as it did last year. In total, ICLP achieved 14 placings in the top three, making it the company with the most awards among companies specializing in loyalty marketing, according to the agency. Every year, over 315,000 frequent flyers vote for the best loyalty programs from airlines, hotels and credit cards in nine different categories on the Freddie portal.
