Lowe advertises BMW Emotion Days with driving pleasure
Lowe, an agency belonging to the Draftfcb/Lowe Group, has launched a new campaign for the Swiss market on behalf of its client, BMW (Switzerland). The campaign is based on an international BMW brand film.
The Lowe agency, part of the Draftfcb/Lowe Group, has implemented a new campaign for the Swiss market for its client BMW (Switzerland). The campaign is based on an international BMW brand film. The focus is on the joy of driving at the BMW Emotion Days from March 27 to 29, 2009, the agency said in a press release.
The campaign can be seen in all parts of the country from Friday, March 20.
Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communication). Responsible at Lowe: Daniel Comte (ECD), Roland Jäggi, Celine Dillier (AD), Boris Beuckmann (text), Rolf Jeger, Alessandra Ira, Christina Koch (consulting). Music: The Glam/EMI, Spacetrain Zurich. Film: Hochkant Film, Munich.
To the spot
The campaign can be seen in all parts of the country from Friday, March 20.
Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communication). Responsible at Lowe: Daniel Comte (ECD), Roland Jäggi, Celine Dillier (AD), Boris Beuckmann (text), Rolf Jeger, Alessandra Ira, Christina Koch (consulting). Music: The Glam/EMI, Spacetrain Zurich. Film: Hochkant Film, Munich.
To the spot
