Lowe makes a good figure for Artesanos Camiseros
On December 1, Artesanos Camiseros’ custom-made shirts were put to an unusual use in downtown Zurich. That’s because the creative agency Lowe had come up with a guerrilla marketing campaign.
On December 1, the mass-produced shirts from Artesanos Camiseros were put to an unusual use in the city center of Zurich. The creative agency Lowe came up with a guerrilla campaign. The aim was to prove that the shirts really do look good on everyone. According to the motto "Every figure looks good in our made-to-measure shirts". According to the criteria of tall, short, fat and thin, Lowe dressed four types with shirts that fit them perfectly. These were on display at highly frequented locations such as Paradeplatz, Bellevue, Stadelhofen and Löwenstrasse. The shirts also featured 10 percent discount labels.
