Lowe has emotionally charged chocolate shipped for Cailler
Lowe, an agency belonging to the Draftfcb/Lowe Group, has launched an activation campaign for the Swiss chocolate manufacturer Cailler that builds on the «Emotion Factory» TV commercial, which was also developed by Lowe two years ago.
The Lowe agency, part of the Draftfcb/Lowe Group, has realized an activation campaign for the Swiss chocolate manufacturer Cailler, which is based on the TV commercial also developed by Lowe two years ago. "Emotion Factory" builds up.
The "Emotionen verschenken" (Give the gift of emotions) campaign starts virtually online and arrives in reality as a tangible and sweet gift, according to a press release from the agency. On the new interactive and video-animated website Cailler.ch the user enters the chocolate factory and turns the wheels of the emotion machine with the help of the young lady from the TV commercial. You can put together your own individual chocolate and send it to your loved one free of charge for Valentine's Day.
Lowe Zurich was responsible for the strategy, concept and overall responsibility. Lowe Stratéus Paris was responsible for the creation of the offline communication media and Lowe Brindfors Stockholm was responsible for the implementation of the online presence.
Responsible at Cailler: Cornelia Brechbühl (Communication Manager), Marie-Pierre Ambroggi (Group Brand Manager Business Unit Chocolate Nestlé). Responsible at Lowe Zurich: Frédéric Nogier (concept/AD), Ivan Madeo (concept/text), Stefan Näf (strategy), Gabrielle Lommel (consulting).
The "Emotionen verschenken" (Give the gift of emotions) campaign starts virtually online and arrives in reality as a tangible and sweet gift, according to a press release from the agency. On the new interactive and video-animated website Cailler.ch the user enters the chocolate factory and turns the wheels of the emotion machine with the help of the young lady from the TV commercial. You can put together your own individual chocolate and send it to your loved one free of charge for Valentine's Day.
Lowe Zurich was responsible for the strategy, concept and overall responsibility. Lowe Stratéus Paris was responsible for the creation of the offline communication media and Lowe Brindfors Stockholm was responsible for the implementation of the online presence.
Responsible at Cailler: Cornelia Brechbühl (Communication Manager), Marie-Pierre Ambroggi (Group Brand Manager Business Unit Chocolate Nestlé). Responsible at Lowe Zurich: Frédéric Nogier (concept/AD), Ivan Madeo (concept/text), Stefan Näf (strategy), Gabrielle Lommel (consulting).
