Lowe creates double posters for the new Mini Cooper
On September 5, the fastest Mini of all time will hit the roads in Switzerland. With 211 PS, the Mini John Cooper Works accelerates from 0 to 100 kilometers per hour in 6.5 seconds and comes to a stop in less than three seconds. The agency Lowe, part of the Draftfcb/Lowe Group, is building its new Mini campaign around these two features.
On September 5, the fastest Mini of all time will hit the roads in Switzerland. With 211 PS, the Mini John Cooper Works accelerates from 0 to 100 kilometers per hour in 6.5 seconds and comes to a stop in less than three seconds.
Lowe, an agency belonging to the Draftfcb/Lowe Group, has built its new Mini campaign around precisely these two characteristics. To that end, the agency created side-by-side double posters, follow-up ads, and animated web banners. The two-part headline reads: «The fastest Mini ever—even when braking.»
In addition to the dual promotions, the campaign will also feature accompanying individual themes in posters and advertisements, as well as below-the-line measures and retailer-specific promotions.
Responsible at Mini Switzerland: Patrick Cupelin (Head of MINI Switzerland), Jonas Theiler (Head of Communications at MINI).
Responsible at Draftfcb/Lowe: Florian Birkner (Creative Director), Frédéric Nogier, Roland Jäggi (Art Direction), Ivan Madeo (Copy/Concept), Marc Ziegler, Jasmin Jost (Consulting).
Lowe, an agency belonging to the Draftfcb/Lowe Group, has built its new Mini campaign around precisely these two characteristics. To that end, the agency created side-by-side double posters, follow-up ads, and animated web banners. The two-part headline reads: «The fastest Mini ever—even when braking.»
In addition to the dual promotions, the campaign will also feature accompanying individual themes in posters and advertisements, as well as below-the-line measures and retailer-specific promotions.
Responsible at Mini Switzerland: Patrick Cupelin (Head of MINI Switzerland), Jonas Theiler (Head of Communications at MINI).
Responsible at Draftfcb/Lowe: Florian Birkner (Creative Director), Frédéric Nogier, Roland Jäggi (Art Direction), Ivan Madeo (Copy/Concept), Marc Ziegler, Jasmin Jost (Consulting).
