Lowe: Driving pleasure doubled for BMW
This spring, it shines in blue letters from the posters, brochures and online specials of Lowe's new BMW campaign: "200% BMW. Double the joy."
The campaign publicizes the "Swiss Packages" - freely combinable equipment packages from the areas of design, communication/navigation, comfort and sport. With this appearance, BMW has taken the opportunity to "use a strong promotion for a strong overall appearance and cleverly combine it with the brand values", the agency said in a press release.
Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communications), Miranda Amsler (Advertising and Trade Marketing Specialist). Responsible at Lowe: Daniel Comte (ECD), Maximilian Kortmann (text), Christoff Strukamp (AD); Rolf Jeger, Martin Gonzenbach (consulting).
