Lovely's Birthday
Since 1992, the advertising cow Lovely has been the face of Swiss milk. That hasn’t stopped the Swiss Milk Producers (SMP) from releasing an anniversary CD-ROM titled «Happy Birthday, Lovely! 1993–2003.».
Since 1992, the advertising cow Lovely has been the face of Swiss milk. That hasn’t stopped the Swiss Milk Producers (SMP) from releasing an anniversary CD-ROM titled «Happy Birthday, Lovely! 1993–2003.»It pays tribute to the cow created by Advico Young & Rubicam, who has already tap-danced for milk, played soccer, jumped over ski jumps, and visited the moon—and will soon be taking on the role of an a cappella singer. The CD-ROM showcases Lovely’s (more than) ten-year success story and can be ordered for five francs at www.swissmilk.ch or by calling 031 359 57 28 or faxing 031 359 58 55.
