Is communication still worthwhile for companies at all?
The marketing budget is always the first thing to be cut. Communication expert Cordelia Hagi and advertising executive Simon Hofer believe this is a fatal mistake, so they quickly organized an event on the topic of «The Art of Communication.».
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Group picture: Jimy Hofer, Jean-Claude Galli, Georges "Schöre" Müller, Cordelia Hagi, Remo Neuhaus and Simon Hofer (f.l.)
On Friday Cordelia Hagi and Simon Hofer invited to "The Art of Communication" at the auction house Dobiaschofsky. The event consisted of three parts: Presentations on the topic of storytelling and advertising, an art exhibition with the theme "The Art of Communication" and the Pinktank Talk.
The pink tank in leo pattern is the key visual of Pinktank, the new umbrella brand of Pink Elefant and Cordelia Hagi. Pinktank is there for all companies that want to take the leap into the new dimension. Because if you don't address topics such as digitization and transformation, you will be overrun sooner or later.
The highlight of the event was the Pinktank Talk. This was designed as an interactive talk in which the audience, about 100 people, took over the moderation and asked the guests Remo Neuhaus, Jimy Hofer, Georges "Schöre" Müller, Jean-Claude Galli, Simon Hofer and Cordelia Hagi questions on the topic of "The Art of Communication". The talk led to aha moments for all participants and showed that communication is still of central importance, both in companies and in personal life.
The organizers are extremely satisfied with the event and are likely to plan more such events in the capital, according to a statement.
