Local.ch: Switzerland loves restaurants
Eating out is apparently one of the Swiss population’s favorite pastimes. In 2012, «restaurants» was by far the most frequently searched term on Local.ch.
However, great importance was also attached to health and a well-groomed appearance. The following places show differences in the language regions. A total of around 250 million queries were analyzed for the hit parade of the most searched terms on the local.ch website, as reported by the search engine operator on Tuesday.
In culinary terms, the Swiss are among the best in the world. And that's why eating out and indulging in culinary delights is one of the country's greatest passions. It is therefore not surprising that, as in the previous year, "restaurants" was the most frequently searched for nationwide on the local.ch website. Since October, local.ch has also taken this fact into account with the special restaurant guide at Local.ch/restaurants Invoice.
Switzerland ranks second with "doctors and general practitioners". Good looks followed immediately after health in 2012 with searches for "hairdresser" and aerobics. The differences in search behavior by language are also interesting: in German, dentists are very popular, in English the search for "garage / bodywork", in Italian for "architects" and in French for "municipal administration".
Around 250 million online searches were evaluated on Local.ch in 2012 in German, French, Italian and English. What people in Switzerland searched for most frequently on local.ch in 2012:
