Live sales channel for Abarth
A live stream straight from the cockpit of an Abarth 695 Biposto, where you can book a test drive right away—Weber Harbeke Partners and ereinagentur.ch took to the racetrack for the Lignières Historique international motorsports festival.
The "Int. Historic Racing Festival Lignières Historique" took place near Neuchâtel from August 14 to 17, 2014. The racing event on the only racetrack in Switzerland celebrated its 50th birthday this year. The Abarth 595 also turned 50, reason enough for Abarth to be there as the "Official Car".
A special highlight was that a pre-production model of the new Abarth 695 Biposto, the "fastest Abarth of all time", could be seen live on the race track. The sporty two-seater is a genuine racing machine with road approval. In an online campaign in the run-up to the event, Abarth fans were able to register for a cab ride in the new 695 Biposto together with professional racing driver Yoshi Ohmura. An offer that was very popular.
In order to bring the community closer to the experience of the small sports car, Abarth was on site with three camera teams and broadcast live from the cockpit of the 695 Biposto, among other things. The live stream was announced on Abarth's YouTube channel via Facebook. And as a worldwide first, users were able to register directly for a test drive in the 695 Biposto during the stream.
Responsible at Fiat Group Automobiles Switzerland SA, Schlieren: Alex Orsi (Brand Manager Abarth Switzerland). Koncept & implementation: Weber Harbeke Partners, Zurich and Eventagentur.ch, Zurich. Film Production: Fiftyfiftyfilm.ch.
