Live Marketing Trend Report 2018

In addition to around 60 new trends, best practice examples have now also been integrated. Thanks to targeted structural changes, the report has evolved from a comprehensive reference work into an even more practice-oriented working basis for sponsorship, event and trade fair managers. In addition to the industry-specific report, there are now also opportunities for presentations and targeted workshops.Rapid technological developments, changing customer needs, new communication approaches and a profound change in values - the live marketing industry is facing a major upheaval like never before. The aim of the Live Marketing Trend Report is to provide companies and event organizers with as comprehensive an overview as possible of all the major changes in live marketing. Systematic monitoring of the most important trends has been combined with the many years of expertise of the specialists at Reflection Marketing, and correctly understood and interpreted, knowledge of these trends helps not only to anticipate the future, but also to actively shape it. The Trend Report is therefore a comprehensive source of inspiration and a basis for decision-making. Additional information is available >>>here>>The creation and structure of the Trend ReportSince 2014, the various mega, macro and micro trends have been systematically scanned and compared with findings on the development of customer needs from over 300 national and international projects in order to derive current, practical live marketing trends:1. Screening of general trends at three different levels The most important megatrends for live marketing and the associated macrotrends were filtered out from various trend studies, blogs, events and personal conversations and enriched with relevant marketing and technology trends.2 .Live marketing trends The 120 most important live marketing trends were identified on the basis of the megatrends, macrotrends and microtrends. Based on this, the report shows how the live marketing strategy needs to be adapted, which topics and platforms will be popular in the future and how the target group can be activated and won over using the latest possibilities and means. Each live marketing trend is described individually and enriched with interesting theses and, in some cases, practical examples. The first edition of the report was launched for the Swiss market at the beginning of 2017. The revised second edition of the report will follow at the beginning of 2018 with a comprehensive update of the trends and targeted structural optimizations.