Line Up for Eurobest Festival 2013 is fixed
The lineup for the 2013 Eurobest Festival in Lisbon, themed «The Courage to Be Creative,» has been finalized. Mark Hogarth, Gwyn Jones, Dusan Drakalski, and Rodney Collins will be participating with engaging talks and presentations.
The Eurobest Festival, which takes place in Lisbon from 4 to 6 December 2013, announces a unique program. Under the motto "Courage for Creativity", around 30 seminars and 12 workshops on topics such as sport, fashion, entertainment, art, design, religion, technology, people and culture will take place over three days. Luminaries from the creative industry will provide inspiring presentations, revealing interviews, practical demonstrations and new perspectives on industry-specific challenges.
Mark Hogarth, Creative Director of Harris Tweed, will reveal how the once dusty Harris Tweed brand has been transformed back into a successful brand for the 21st century. Gwyn Jones, CEO of Bartle Bogle Hegarty BBH, together with a young BBH employee, will shed light on how talent and brilliant creativity are nurtured by senior management while new ideas are generated at a lower level. Dusan Drakalski, Creative Director of New Monument Ideas Company, uses the example of the political campaign "10 Metres Apart" (Cannes Lions Titanium winner 2013) to show how a highly emotional situation can be realized with a simple idea. Rodney Collins, Director of McCann Truth Central Europe, will present the results of a study on the "Creative Craft of Consumer Crisis".
Philip Thomas, CEO Lions Festivals: "This is just a taste of this year's Eurobest Festival; the program is both bespoke and bold, tackling the challenge of our industry with daring content. Participants can look forward to innovative ideas while gaining an understanding of being boldly creative. It's going to be a really exciting program." The full festival program is here available. Further information and registration details can be found at Eurobest.com.
Publicitas Cinecom is the Swiss representative of the festivals "Cannes Lions", "Eurobest European Festival of Creativity", "Dubai Lynx" and "Spikes Asia" and supports the festival participants during the preparations and the organizers during the implementation. The Eurobest Festival is organized by the organizers of the Cannes Lions Festival.
