Lindt & Sprüngli: Roger Federer becomes brand ambassador

This is the first time in the company's 160-year history that the Lindt & Sprüngli Group has signed up such a prominent personality, according to a press release issued on Thursday. Thanks to the worldwide popularity of top athlete Federer, this collaboration represents a promising opportunity for the company to further increase the popularity of its premium chocolate and anchor it even more firmly in key global markets
The cooperation with Roger Federer - in addition to the proven and successful communication concept with the popular Maîtres Chocolatiers - is used as an additional communication tool in global marketing.