Lifestyle and well-being

The bathroom has long since been transformed from a simple wet room into an oasis of well-being: The bathroom as a space for relaxation, recreation and refreshment. The equipment options and furnishing styles seem to be limitless.

Even when it comes to creating an ideal indoor climate, there are many aspects to consider when selecting heating, ventilation, air conditioning units, etc. today: Energy efficiency, heat balance and alternative energies are just some of the issues.

The bathroom architects and the energy consultants

But where can you find competent advice when it comes to bathroom design and energy systems? This is where "the bathroom architects" from Badewelten and "the energy consultants" from Klimawelten come into play. They work together under the umbrella of the Badewelten cooperative. They are professional sanitary companies from German-speaking Switzerland that combine expertise with creativity. They are close to the market and feel the pulse of the times. They design, plan and realize bathrooms and develop energy concepts from A to Z.

Clarity and suggestion

The repositioning and redesign of the Badewelten and Klimawelten brands convey values such as individuality, quality, design standards and creativity. The cooperative's two customer magazines were redesigned from scratch as part of this redesign.

While the magazine "Badewelten" focuses on the individual bathroom, "Kli¬mawelten" presents tailor-made solutions and innovations for an ideal living environment. The suggestive visual language and subtle, differentiating colors underline the clear and contemporary new look. The magazines radiate calm, homely comfort and lifestyle.

Badewelten and Klimawelten are published twice a year - in spring and fall - with a circulation of 650,000 and 350,000 copies respectively. They are sent to customers by the cooperative members and are available in showrooms and stores.

The makers

Process is responsible for the design concept, image editing and implementation. In close cooperation with the editorial team of the Badewelten cooperative, trends, ideas and innovations relating to bathrooms and indoor climate are brought into an appealing form and processed into attractive reading material. Susana Lamas

ABOUT PROCESS

Process was founded 16 years ago in Zurich and is one of the leading branding agencies in Switzerland and Asia. Around 40 specialists in Zurich, Lucerne and Taipei develop holistic brands and design concepts in a networked and interdisciplinary manner. Process serves clients in a wide range of industries and markets (Credit Suisse, Die Post, Kaba, Lufthansa, Feldschlösschen, Siemens and many more). www.process.ch