LGK sucks throat cleaner
Lang Gysi Knoll (LGK) won the Swiss budget for Fisherman’s Friend in the pitch. As a first step, LGK will launch a new flavor of the British throat lozenge in June.
Lang Gysi Knoll (LGK) has won the Swiss budget of Fisherman's Friend in a pitch. LGK will be the first to launch a new flavor of the British throat cleanser in June. While Fisherman's Friend has tended to be consumed in winter and has a macho image, says LGK co-owner Silvano Spezia, the new line will be refreshingly summery and also appeal to women.
