Lesch+Frei: New appearance for Tonhalle Orchestra Zurich
Lesch+Frei Zurich has created a new corporate design for the Tonhalle Orchestra Zurich. The logo is at the center.
The visual element translates the connection between the orchestra and the audience with dancing lines that are meant to symbolize the emotional experience of music. Around the logo, the agency has rebuilt the entire appearance of the Tonhalle Orchestra Zurich. From the business stationery to the literature, the website and the advertising presence with a new visual world. Also thereby the play joy of the orchestra stands in the center, so the agency in a Communiqué on Wednesday. The images focus on the individual playing on the instrument and emphasize the expressiveness of the musician through dancing motion blurs in reddish-golden tones.
Responsible at the Tonhalle Society Zurich: Elmar Weingarten (Intendant), Michaela Braun (Head of Communications and Marketing), Eva Menghetti, Marcela Bradler (Graphics), Christian Eigner (Marketing). Responsible at Lesch+Frei Zurich: Thomas Lüber (CD, overall responsibility), Natasha La Marca, Barbara Meier (art direction), Désirée Guzzo (polygraphy), Irene Stutz (consulting). Photography: Tom Haller.Image processing: Lorenz Wahl.
