Lesch+Frei caricatures the advertising world for eAd

 Lesch+Frei has implemented a campaign for the APG profit center eAd, marketer and operator of eBoards, to raise awareness of the eBoard medium in the media and communications industry. The Zurich-based agency has developed a platform for this, with which eAd is present in the trade press every week. In order to avoid boring the target group with endless repetitions of the same three advertisements, Media(co)mix was created, according to a press release issued on Thursday. Under this name, a new story will appear every week from August 2008 until at least the end of December 2009, caricaturing the normal madness of the advertising world and taking it to extremes.
Responsible at Lesch+Frei:
Thomas Lüber (CD), Matthias Kadlubsky (AD), Susanne Fürst (consulting), Barbara Meier (polygraphy). Responsible at eAd: Ulrich Ritschard (Managing Director), Ariane Vuagneux.